Let’s unwrap the secret elegance of cashmere

 What Makes Cashmere So Special?

The sophistication and sense of luxury that cashmere brings is like no other. It is a lifestyle, a warm hug in the cold winter, a symbol of elegance. The magic lies in the raw material itself, its rich texture and how it gracefully drapes over your body.

The Cashmere Journey

The journey of cashmere begins at the top of the world - in the highlands of Inner Mongolia and China - where cashmere goats survive up to -40 degrees in the winter.   More than just an income, the herding of cashmere goats is a way of life for the nomadic herders, who remove the fur from the goats in the summer.  This is important if the goats are to survive sweltering +40 degrees summers.  The sacks of fur are sent to skilled spinners, who separate the coarse fibres from the finest, softest fibres from the goats' underbelly, that create the warm, matchless, feeling of comfort in each cashmere design.  No wonder it’s often referred to as the ‘diamond fibre’.

Woven With Love

Cashmere is not mass-produced; every piece requires painstaking craftsmanship.  Once the cashmere is carefully hand-combed from the goats, it travels to the mills where it is cleaned, dyed, and spun into yarn. Two most reputable spinners are Cariaggi in Italy and Todd & Duncan Scotland.  The yarn then makes its way to the hands of artisans who create the perfect balance of skill, patience, and love to create that unique cashmere garment you adore.

Why We Love Cashmere

• Unparalleled Comfort: Cashmere feels luxuriously soft against your skin and provides exceptional warmth without being heavy.
• Adaptable: Cashmere easily adapts to your body temperature, keeping you comfy in all weather conditions.
• Elegant and Versatile: Its sophisticated allure suits any occasion, and its variety of shades makes it ideal for every wardrobe.

When you invest in cashmere, you're not just buying a product. You're investing in a timeless piece, a piece of artisan's dedication, a piece of nature, and a piece of self-care. It's a love affair that lasts beyond one winter season; it’s an experience passed down through generations. That's the elegance of cashmere for you.

The magic woven into each cashmere item means once you've experienced its charm, there’s no turning back!